1. Awareness of needs
Your clients have a need and they are aware of that need looking for a solution. You need to know what that need is and you only know via what is known as the IDEAL CLIENT RESEARCH where you find out the pain points of your prospects, the kind of solution they are looking for, price and packaging, who they are etc
Here your prospects search for solutions via questions on the net and uses certain keywords to describe their pain points.
You need to identify this via the open and closed questions. For details on this, I have a resource that teaches this in details. Message me if interested.
Here they look for the best solutions that can offer best and fast results.
If your products and services have that, the better for you. This is why quality outweighs quantity
Here based on the comparison of solutions by your prospects, they do an evaluation to what suits their need. This is where creating an ideal client research helps a lot.
Here you will need to wrap your products or services to what you have found out in your research to get picked by your prospect. This is key game
Based on 1-4 your prospect decides and then purchases. Here you need to help in their buying process
Once you are successful in giving your prospects what they can't find elsewhere you lock them up as loyal customers for life.