Synergy has been a marketing concept many marketers and perhaps Entrepreneurs have used most often and yet do not know the format by which it truly works
Synergy is a powerful concept if you know how to put it into good use. To do this is to first understand the true meaning of what a concept is.
We see the word 'concept' used most often again this time abused. Why? Misplaced meaning.
So what is a concept?
In layman's terms, a concept is the reason behind a thing or idea. My best definition is 'A concept is a DESIGN by which an idea works.' If it does not have a structure or a design or a frame by which that idea can work, IT IS NOT A CONCEPT. IT IS JUST A MERE IDEA
But when there is a system or a structure in place to make your idea work, then that idea becomes a concept
Where therefore does Synergy comes in?
Synergy comes in when you combine two CORRECT concepts together to form a powerful entity that works and performs better than each individual concept.
The image of this post is an example of synergy. A graphic design in combination with a text ad creates a greater view than its individual work. Get it?
Another example: Sodium and Chlorine in their individual ions will not work better than when the two come together to form table salt which is Sodium Chloride
How then do you use synergy in marketing?
1. You need to know the 12 marketing concepts you have in your industry
2. Know the fundamentals on which marketing is built
3. Know how each of these concepts can be combined together
For instance, online marketing is never the same as the offline own
PPC is not the same as the TV advert, so you can't combine both together, that is not synergy.
For example selling, attitude, price, customers are some of the marketing concepts that we have, to use synergy here is to know how to correctly combine them to grow your marketing campaign or business to form a true and powerful synergy
To know more on how to use this marketing concept more to grow your business on a larger scale, get my detailed resource here